THOUGHT LEADERSHIP SERIES
Channel Strategy in the Era of the Vendor Marketplace
Vendors including AWS, Microsoft, Shopify, Zoom, Slack and many others have pioneered a dynamic new channel business model: The Platform Marketplace.
These new models have revolutionized and disrupted channel market strategy. They build upon and extend the traditional channel model to integrate partners directly into the vendors core product.
It presents huge opportunity but also significant challenge for partners: How best to adapt their products to integrate into the marketplaces and the new engagement models required to drive demand and sales.
