How To Use Squarespace’s Blueprint AI Builder
An innovative tool that streamlines website creation by harnessing AI to deliver a custom, fully functional website.
Squarespace has long been a leader in the field of easy to use, great looking web site builders, and now they also offer an AI Web Site Builder to further improve this process.
Emma Ryan of the Web Site Builder Experts offers this helpful video review, and also this how to tutorial.
Squarespace’s Blueprint AI Builder is an innovative tool that streamlines website creation by harnessing artificial intelligence to deliver a custom, fully functional website tailored to a user’s specific needs and brand identity.
Rapid, High Quality Web Site Development
Launched as part of Squarespace’s Design Intelligence suite, it combines over two decades of design expertise with AI to provide a seamless experience for beginners and professionals alike, requiring no coding skills.
The tool guides users through a five-step interactive process, where they answer simple questions about their business type, goals, and desired brand personality—such as Professional, Playful, or Bold. These inputs shape the website’s layout, content, and aesthetic, with a live preview allowing users to see their site take shape in real time.
Once the process is complete, Blueprint AI generates a complete website, including a homepage, additional pages like About or Shop, AI-crafted text, and curated imagery, all aligned with the user’s chosen style.
With over 1.4 billion design combinations, the tool ensures a unique, SEO-friendly site featuring responsive design, optimized for all devices. Users can further personalize their site using Squarespace’s Fluid Engine editor, tweaking layouts, colors, fonts, and images to match their vision. The AI also produces text for pages, product descriptions, or email campaigns, which users can refine to adjust tone or length, alongside AI-generated images or patterns as alternatives to stock photos.
Blueprint AI is accessible during Squarespace’s 14-day free trial, with publishing requiring a paid plan. It’s ideal for small businesses, creatives, or entrepreneurs needing a professional site quickly, though AI-generated images may feel generic, requiring custom visuals for distinctiveness. Compared to competitors like Wix AI, Blueprint emphasizes curated, design-focused outputs. Available in English via desktop, it’s a fast, user-friendly way to build a website.
