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Scaling Channel Revenues
How PRM Transforms Partner Sales in the Digital Age
Digital Sales is an integrated suite of applications for the entire life-cycle of selling, from initial prospecting through closing deals, known as 'RevOps'.
Enter Partner Relationship Management (PRM) applications: the technologies that empower organizations to streamline, optimize, and accelerate their channel sales operations.
PRM applications are revolutionizing the way channel sales teams operate, enabling them to rapidly scale revenues by digitizing critical processes and embracing RevOps best practices.
Solution Capabilities
Automation CRMs
CRMs like Salesforce and HubSpot are the command centers of digital sales, organizing leads, tracking interactions, and automating follow-ups with surgical precision.
PartnerOps
These ecosystem portals can be designed to implement 'PartnerOps', the application of RevOps best practices to channel partner management, configuring them to implement a repeatable, streamlined sales machine.
Digital Marketing
A critically important partnering function is co-marketing, executing demand generation campaigns that drive lead flow for partners, achieved through micro-sites, landing pages, rebranded expert content and webinars.
Industry Insights

Best Practices and Technology Solutions for Implementing High Performance Channel Selling.
Read the Scaling Sales series.



Solution Guide

Our team and partners can help guide you through adopting and implementing this strategy. Read this guide for:
- An Executive Overview, offering a quick read primer
- Comprehensive best practices
- Implementation model and next steps
We can schedule a learning journey suited to your needs.
Guide
PDF download with expert insights.
Webinars
Regular learning events with domain experts.