Given that it’s March 7, 2025, and my knowledge is continuously updated, I can provide a list of the best Shopify apps to use in 2025 based on current trends, user feedback, and expert recommendations from various sources. Shopify’s app ecosystem is vast, with over 13,000 apps available, so I’ll focus on highly rated, widely recommended options across key categories like marketing, sales, inventory, and customer experience.
These apps are chosen for their ability to boost sales, streamline operations, and enhance store performance, reflecting what’s relevant as of now.
Here’s a list of the best Shopify apps you must consider using in 2025:
Marketing and Conversion
- Klaviyo: A top-tier email and SMS marketing tool that integrates seamlessly with Shopify. It allows you to segment customers, automate campaigns (e.g., abandoned cart emails), and personalize outreach based on behavior.
- OptiMonk: Great for reducing cart abandonment with personalized pop-ups (e.g., exit-intent offers). It includes A/B testing and a drag-and-drop builder.
- PushOwl: Sends web push notifications for abandoned carts, sales alerts, or restock updates, even without email opt-ins.
- Privy: Simplifies email and SMS marketing with pop-ups, banners, and automated campaigns for cart recovery.
Best For: Small businesses wanting easy marketing tools. - Printful:A leading print-on-demand app for custom products (e.g., apparel, mugs) with no upfront costs. Handles fulfillment and shipping.
- DSers: Streamlines dropshipping with AliExpress by automating bulk order processing and supplier management.
- Appella AI: Offers AI-driven product recommendations and real-time conversational assistance to personalize the shopping experience.
SEO and Store Optimization
Judge.me Product Reviews
Why Use It: Collects and displays unlimited product reviews (including photos/videos) to build trust and improve SEO.
Best For: Enhancing credibility and search rankings.
Pricing: Free plan available; paid plan at $15/month.
Booster SEO Image Optimizer
Why Use It: Optimizes images and site speed while improving SEO scores with alt text and keyword tools.
Best For: Boosting organic traffic.
Pricing: Free plan available; paid plans from $19/month.
Shopify Search & Discovery
Why Use It: A free Shopify-built app to customize search filters, synonyms, and product recommendations for better discoverability.
Best For: Improving customer navigation.
Pricing: Free.
Inventory and Fulfillment
Stocky
Why Use It: Manages inventory with demand forecasts, stock level tracking, and performance insights.
Best For: Avoiding stockouts or overstocking.
Pricing: Free with Shopify POS Pro; otherwise, check for standalone pricing.
Starshipit
Why Use It: Automates shipping and fulfillment with integrations for multiple carriers and order tracking.
Best For: Streamlining order processing.
Pricing: Starts at $35/month; free trial available.
Linnworks
Why Use It: Centralizes inventory and order management across multiple sales channels.
Best For: Multi-channel retailers needing efficiency.
Pricing: Custom pricing; contact for details.
Customer Experience and Loyalty
Smile.io
Why Use It: Builds loyalty programs with points, referrals, and VIP tiers to encourage repeat purchases.
Best For: Retaining customers long-term.
Pricing: Free plan available; paid plans from $49/month.
Gorgias
Why Use It: A helpdesk app that consolidates customer queries (email, chat, social media) and automates responses.
Best For: Improving support efficiency.
Pricing: Starts at $10/month.
Loox
Why Use It: Focuses on visual product reviews (photos/videos) to boost trust and engagement.
Best For: Stores relying on social proof.
Pricing: Starts at $9.99/month; 14-day free trial.
Analytics and Testing
Instant – A/B Testing
Why Use It: Runs A/B tests on store elements (e.g., buttons, layouts) to optimize conversions.
Best For: Data-driven store improvements.
Pricing: Starts at $29/month; free trial available.
Vitals
Why Use It: A 40-in-1 app bundle with tools like reviews, upsells, and analytics for all-in-one optimization.
Best For: Comprehensive store management.
Pricing: Starts at $29.99/month; 14-day free trial.
Design and Functionality
PageFly
Why Use It: A drag-and-drop page builder for custom landing pages, product pages, and more—no coding needed.
Best For: Creating unique store designs.
Pricing: Free plan available; paid plans from $24/month.
Zipify Pages
Why Use It: Builds high-converting landing pages with pre-built e-commerce templates.
Best For: Product launches and sales campaigns.
Pricing: Starts at $67/month.
Bonus Mentions
ReferralCandy: For referral and affiliate programs to grow sales through word-of-mouth (starts at $49/month).
Simprosys Google Shopping Feed: Simplifies product feeds for Google Shopping ads (free trial; paid plans from $4.99/month).
Rewind: Backs up store data for peace of mind (starts at $9/month).
Why These Apps?
These apps stand out due to their high ratings (typically 4.8–5.0 stars on the Shopify App Store), proven effectiveness for merchants, and alignment with 2025 e-commerce trends like personalization, automation, and multi-channel selling. Many offer free plans or trials, making them accessible for testing. Your specific needs (e.g., dropshipping, SEO, or customer support) will determine the best mix for your store, so I recommend starting with 2–3 apps from categories that address your biggest pain points.
