Learn with Shopify: Implementing a Digital Loyalty Scheme

Guiding you through the process of setting up a digital loyalty scheme using Shopify and highlighting some additional plugin apps that can enhance your loyalty program.

This entry is part 2 of 5 in the series Strategies for Growing Your Digital Business

Are you looking to boost customer loyalty and increase repeat purchases on your Shopify store?

Implementing a digital loyalty scheme can be a highly effective strategy.

In this article, we will guide you through the process of setting up a digital loyalty scheme using Shopify and highlight some additional plugin apps that can enhance your loyalty program.

A digital loyalty scheme is a program designed to reward customers for their repeat purchases and engagement with your brand. It encourages customer loyalty and helps to build long-term relationships with your customers. By offering incentives, such as discounts, exclusive offers, or freebies, you can motivate customers to continue shopping with you.

Setting Up a Digital Loyalty Scheme with Shopify

Shopify provides several built-in features and options that allow you to set up a digital loyalty scheme for your store. Here are the steps to get started:

  • Create a Customer Loyalty Program: In your Shopify admin, navigate to the “Settings” tab and click on “Loyalty & referrals.” Enable the customer loyalty program and customize the rewards and point system according to your business needs.
  • Design a Loyalty Page: Create a dedicated page on your Shopify store to showcase your loyalty program. This page should explain the benefits of joining the program, how customers can earn and redeem points, and any other relevant details.
  • Promote Your Loyalty Program: Use various marketing channels, such as email newsletters, social media, and website banners, to promote your loyalty program. Highlight the benefits and rewards to attract customers to join.
  • Track and Manage Loyalty Points: Shopify automatically tracks and manages loyalty points for your customers. You can view and manage customer points from the Shopify admin dashboard.
  • Send Automated Notifications: Set up automated notifications to inform customers about their earned points, upcoming rewards, and special promotions. This helps to keep customers engaged and encourages them to make repeat purchases.

Choosing the Right Plugin Apps

While Shopify provides basic loyalty program functionality, you can enhance your digital loyalty scheme by integrating additional plugin apps. Here are some popular options:

  • LoyaltyLion LoyaltyLion offers a comprehensive loyalty platform that enables you to create personalized loyalty programs, run targeted campaigns, and gain valuable customer insights.
  • Yotpo Loyalty & Referrals Yotpo’s loyalty app combines rewards, referrals, and reviews to help you build a loyal customer base and drive word-of-mouth marketing.
  • provides a flexible loyalty program solution with features like points, referrals, and VIP tiers. It integrates seamlessly with Shopify and offers customization options.
  • offers a loyalty and rewards program that allows you to incentivize customer actions, collect reviews, and generate user-generated content.


Implementing a digital loyalty scheme with Shopify can significantly improve customer retention and drive repeat purchases. By following the steps outlined in this article and considering the additional plugin apps mentioned, you can create a powerful loyalty program that keeps your customers engaged and loyal to your brand.

Series Navigation<< Grow Global With Shopify – A Guide for Small BusinessesImplement a Buy Now, Pay Later Scheme with Woocommerce >>

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button