Succeed with Stampede – Montpeliers Group Boosts Customer Engagement AND Saves Staff Time

Edinburgh-based Stampede offers hospitality businesses a uniquely powerful digital marketing platform.

They offer an integrated suite of apps to address the full life-cycle of Digital Marketing customer engagement, including table bookings, gift cards, feedback reviews and loyalty cards.

Montpeliers Boosts Customer Feedback and Saves Staff Time

One keynote customer using Stampede is the Montpeliers Group, who share their experiences in this testimonial video. Tammie Allan, Area Sales Manager for the group, explains that they operate seven venues across the city and have been using the Stampede WiFi for forms and data collection, and had adopted another system for customer feedback reviews.

However this proved to be very high maintenance and hard work for the staff, and critically wasn’t linked to their table bookings or customer records.

So they moved away from this and instead adopted Stampede’s module, which immediately saved them money and also greatly improved their workflows. It’s much easier to use and integrates with their booking system, which is very important as some of their venues are extremely busy, with 700-800 covers per day so there is a lot of reviews to process.

For the customers the review feedback process is ultra simple. Twenty four hours after their dining they receive an email offering a one-click option to submit feedback, adding comments optionally if desired. Staff can quickly and easily reply, and most importantly it’s sending through to Montpeliers insights on how they might improve the dining experience for their customers.

Key Results

• Over 280,000 new customer records.
• Over 1,500 reviews.
• 3 hours saved on reviews management per week.
• 96% customer opt in rate.

Stampede

Stampede offers a suite of digital tools designed specifically for the hospitality industry, focusing on streamlining operations, enhancing customer experiences, and driving growth for businesses such as restaurants, bars, cafes, hotels, and leisure venues.

Guest Wi-Fi with Data Capture

Stampede’s branded guest Wi-Fi system provides seamless, password-free internet access for customers while capturing valuable guest data (e.g., contact details, preferences) in a GDPR-compliant manner. It supports social logins (e.g., Facebook, Apple) for ease of use and remembers returning guests to enhance their experience.

This tool transforms Wi-Fi into a marketing asset, enabling businesses to build customer databases for targeted campaigns. For example, Montpeliers Group used this to streamline data collection, contributing to a 39% customer return rate. A case study with Signature Pub Group reported £6,200 in additional revenue from 220 returning customers over three months via Wi-Fi-driven email campaigns.

Smart Reviews Management

Stampede’s Reviews tool automates feedback collection and response processes, integrating with platforms like Google and Tripadvisor. It features AI-assisted sentiment analysis to identify customer preferences and pain points, allowing businesses to respond efficiently from a unified inbox.

For Montpeliers, this tool saved hours weekly by automating review responses, improving online reputation, and freeing staff to focus on sales. It also helps businesses address feedback before it goes public, enhancing customer satisfaction and online rankings.

Loyalty by Stampede

A digital loyalty program replaces traditional paper stamp cards with a mobile app-based solution. Customers collect digital stamps for visits or purchases, redeemable for rewards set by the business. The system is easy to set up and integrates with other Stampede tools for seamless data use.

Regular customers spend up to 67% more than one-time visitors, and Stampede’s loyalty platform encourages repeat visits by simplifying reward tracking. It enhances customer retention, as seen in Montpeliers’ high return rates.

Table Management and Reservations

Stampede’s table booking software offers a modern, branded reservation system with no commission fees and unlimited bookings. It includes a unified messaging inbox for inquiries and integrates with the CRM for personalized guest experiences.

The system streamlines front-of-house operations, reduces missed bookings, and enhances customer experience with branded interfaces. Over 2,200 hospitality operators trust this tool for its ease and efficiency.

Email and SMS Marketing with Automation

Stampede provides drag-and-drop email marketing tools, SMS campaigns, and automation features to create personalized promotions based on customer data. It integrates with platforms like Mailchimp, Zapier, and Stripe for enhanced functionality.

Montpeliers used this to target customers effectively, boosting sales through tailored campaigns. Best Western GB hotels leveraged it for low-cost, high-return email campaigns, demonstrating significant ROI through data-driven marketing.

App Marketplace and Integrations

Stampede’s App Marketplace connects external tools (e.g., OpenTable, ResDiary, Storekit) to its platform via REST API, centralizing data for streamlined operations. This reduces GDPR risks and simplifies marketing by consolidating data sources.

Operators save time by managing campaigns, bookings, and analytics in one dashboard, as seen with clients like The Kitchin Group, who benefit from integrated data flows.