IndustriesStrategyBest PracticesCase Study

Succeed with Stampede – Montpeliers Group Boosts Customer Engagement AND Saves Staff Time

Stampede enables busy Edinburgh brasserie to quickly and easily capture dining experience feedback.

This entry is part 5 of 5 in the series Strategies for Growing Your Digital Business

Edinburgh-based Stampede offers hospitality businesses a uniquely powerful digital marketing platform.

They offer an integrated suite of apps to address the full life-cycle of Digital Marketing customer engagement, including table bookings, gift cards, feedback reviews and loyalty cards.

Montpeliers Boosts Customer Feedback and Saves Staff Time

One keynote customer using Stampede is the Montpeliers Group, who share their experiences in this testimonial video.

Tammie Allan, Area Sales Manager for the group, explains that they operate seven venues across the city and have been using the Stampede WiFi for forms and data collection, and had adopted another system for customer feedback reviews.

However this proved to be very high maintenance and hard work for the staff, and critically wasn’t linked to their table bookings or customer records.

So they moved away from this and instead adopted Stampede’s module, which immediately saved them money and also greatly improved their workflows. It’s much easier to use and integrates with their booking system, which is very important as some of their venues are extremely busy, with 700-800 covers per day so there is a lot of reviews to process.

For the customers the review feedback process is ultra simple. Twenty four hours after their dining they receive an email offering a one-click option to submit feedback, adding comments optionally if desired. Staff can quickly and easily reply, and most importantly it’s sending through to Montpeliers insights on how they might improve the dining experience for their customers.

Key Results

  • Over 280,000 new customer records.
  • Over 1,500 reviews.
  • 3 hours saved on reviews management per week.
  • 96% customer opt in rate.


Series Navigation<< A Guide to Digital Loyalty Strategies for Retail and Hospitality Businesses

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button