Neal Mohan, CEO, YouTube talks about creator culture and the company’s growing ambition to remain on top as one of the largest global streaming platforms with Bloomberg’s Lucas Shaw at Bloomberg Screentime in Los Angeles.
In the Bloomberg talk, YouTube CEO Mohan discussed his strategies to maintain YouTube’s position as a leading video-sharing platform. He emphasized the importance of user engagement, content moderation, and innovation.
- User Engagement – Mohan highlighted the significance of user engagement in YouTube’s success. He mentioned that YouTube will continue to focus on enhancing the user experience by introducing new features and improving the platform’s recommendation algorithm. This will help users discover content they are interested in and spend more time on the platform.
- Content Moderation – YouTube has faced challenges with content moderation in the past. Mohan discussed the company’s commitment to improving its content policies and strengthening its enforcement mechanisms. He emphasized the importance of striking a balance between freedom of expression and preventing harmful content from spreading on the platform.
- Innovation – To stay ahead of the competition, YouTube plans to invest in innovation. Mohan mentioned that the company is exploring new formats, such as short-form videos and interactive content, to cater to evolving user preferences. YouTube also aims to support creators by providing them with tools and resources to produce high-quality content.
In conclusion, YouTube CEO Mohan’s talk at Bloomberg highlighted the company’s commitment to user engagement, content moderation, and innovation. By focusing on these areas, YouTube aims to maintain its position as the leading video-sharing platform and continue to provide a valuable experience for its users.